 The golf club cleaning innovation of the year Clean Strike reports new interest in the wonder wipes - this time from people on the European Tour.
On the first practice day prior to the Irish Open in May at Adare Manor, Yes! Golf Tour rep Phil Kenyon had a quantity of the Yes! branded CleanStrike sachets on him. Kenyon's main role at Tour events is to work with players on their putting. Yes! is the only brand at these events that has the full SAM software and digital video cameras in support of its putting methodology that players find so vital in the last 48 hours or so before teeing off one of the Majors.
One or two players approached Phil to do some work on putting, and due to the fact their putters were a little grubby - grips lifeless and putter heads clogged - out came the CleanStrike wipes. And as good products go… they went!
Players took an immediate interest, but caddies from right across the putting green saw what was happening and made a beeline for the Yes! Man.
Seasoned caddy and full time Tour rep for Champ Spikes, Peter Newby, commented: "Caddies will love this because it will make their lives easier. They can take the ProPack sachets in their pockets and clean divot dirt off irons as they walk. And a tub back in the locker room for a freshen-up of clubs… it's perfect."
Martin McQuaid of CleanStrike was at Adare Manor the following day and spoke to several Tour players about the business of clean clubs.
"I came across something for the first time at the Irish Open," he said. "Players hate to change their grips. It takes a top level player up to several days to 'wear in' a grip… mould it to his grasp, get used to the feel of it… some even feel it bad luck to change it at a competition. They were attracted to the wipes because they actually lift out grease and grit from the grips, but delay having to change them." |
